The Swiss watch brand, Lonville, was founded in Langendorf, a municipality of Soloturn, in 1873. Although Langendorf became known for large-scale watch production, Lonville always remained a niche brand, crafting watches for the discerning few. Regrettably, like many watch manufacturers it ceased operations in the 1950s.
In 2007, a small group of watch enthusiasts rediscovered Lonville and decided to revive the brand, imbuing it with a new lease of life. The appearance of the present-day Lonville models is heavily influenced by the company’s historical timepieces, classic cars, boats and architecture.
Each model employs time-served craftsmanship and exhibits notable refinement.After the Maison was revived in 2007, Lonville collaborated with the high-end movement specialist, Schwarz Etienne, procuring an exquisitely decorated calibre endowed with a micro-rotor. This movement was effectively the engine of the motor-inspired Virage. Housed in an 18-carat white gold case, this model upholds the firm’s philosophy of 1873, namely to craft small numbers of watches for the delectation of aficionados. Indeed, while Lonville may enlarge its product portfolio in the future, it will never abandon its founding principles of scarcity and refinement.